The small Version: whenever Marie Antoinette said, “permit them to eat meal,” it could have already been because she was actually hogging the Michel et Augustin cookies for herself. Childhood friends Michel and Augustin found in middle school, and, if they found their own sex 9-to-5 tasks to get unfulfilling, they began a cookie company with a foundation in French pastry. Fast forward 13 many years, in addition to two friends have workplaces in France and ny and are seducing the planet with regards to cookies, pastries, yogurts, mousses, and various other desserts fashioned with straightforward, pronounceable elements. The duo additionally instructs aspiring bakers that mastering the skill of French pastry is actually attainable through their particular recipe books and entertaining open home courses. Michel and Augustin’s dream is simple: to really make the globe laugh and get together over a shared passion for desserts.
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The story of Michel et Augustin started merely adequate. Two males began palling around in middle school and became great contacts. But, just like lots of teenage friendships, both parted steps after graduation to check out their own pathways.
Michel discovered themselves involved in finance in ny, and Augustin was actually employed in marketing and advertising for Air France. But both soon turned into disillusioned with the 9-to-5 grind of this world of business. They reconnected additionally the duo devised a wild decide to find out all 1,263 bakeries in France and establish the basics of the very best confectioneries the nation was required to supply. They had written a manuscript regarding it â their own basic cooperation!
After completing their own search, in 2004, Michel and Augustin aproned-up and set from a new adventure: cooking in Augustin’s kitchen area. Their objective would be to create a line of cookies as well as other desserts made out of natural ingredients and really love. And, after tirelessly screening and tasting a lot more than 300 dishes, their particular very first concoction was created: the tiny circular butter cookie. Michel et Augustin came into this world!
The two discovered rapid achievements, and they still innovate much more tasty designs, such as a decadent yogurt in a container, which was discovered just once Michel and Augustin knew their valued cow could produce a lot more than butter. They advertise their products making use of the trademark “kookiness” and delight they infuse to their tasty treats.
Dispersing a fascination with French Pastry across the World
Michel et Augustin is approximately more than simply creating a tasty cookie. The company is actually curved on attracting from France’s rich cooking background to generate masterful desserts.
“it isn’t practically cookies â it’s about a passion for French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “Almost everything we make is linked to French pastry strategies. We’ve got a very strong relationship with pastry creating as a business.”
But Lily told you an attraction for and mastery of French pastry isn’t just kepted when it comes down to item designers (they refer to them as the “recipe group”) at Michel et Augustin. Area of the business’s kooky culture is actually revealing the passion and expertise of pastry producing very every member of the team, in France and Brooklyn, can teach to get a French pastry cook and take the nationwide examination (titled a “C.A.P.”). That way, everyone can participate in innovating brand-new quality recipes and talk knowledgeably with enthusiasts, clients, and buyers.
“weekly in France as soon as per month in nyc, our very own Banana Farm (“office”) can become a pastry course in which the audience is going through a classic curriculum of French pastry and education when it comes down to certification,” she said. “It doesn’t matter if you’re a webmature women dating site designer or perhaps in income â the chance is actually promoted for several.”
Though Michel et Augustin provides an even more expansive product line in France, the company sticks for the same principles and principles of creation for all services and products.
“finished . all our items have in common is actually a proper awareness of flavor and the components,” Lily said. “We concentrate on the quality and simpleness of this ingredients, and attempt to keep consitently the element number as pronounceable as is possible.”
This results not only in a tasty decadence, additionally a goody you can feel good about ingesting with your special someone.
An accumulation of Treats Perfect for revealing With Your Sweetheart
Thereis just some thing about discussing candies that begins your day right or stops an amazing time. And Michel et Augustin’s designs happened to be intended for just such occasions.
“It is an instant of extravagance at the conclusion of a night out together,” Lily stated. “It’s delicious making with clean elements, and therefore helps to make the time that much much better. It feels very good to indulge.”
With many worthy treats available, there is no need certainly to select just one single. While there are numerous even more options in France â from candy mousse to decadent yogurts and, however, one-of-a-kind snacks â there are numerous options available in america besides.
Lily was quick to suggest the most wonderful snacks to offer to or appreciate thereupon someone special.
“Our popular cookie is the 4-Cookie Squares,” she mentioned. “they have been like small square tarts, come in three styles, and certainly will be therefore quickly discussed. We have Cookie Buttons, which are hazelnut candy chip snacks with hazelnut ganache inside. They arrive in packs of two â one in my situation, one for you!”
For couples just who really enjoy their own morning routine with each other, Lily informed us Puff Palmiers are a pleasant a.m. choice.
“These are generally puff pastry and taste like Elephant Ears,” she said. “They can be super light and flaky and just the thing for sharing over morning meal with coffee or at tea time.”
Whether your honey are chocoholics or appreciate the sensitive butteriness of caramel (or all things in between), Michel et Augustin provides a deserving treat for discussing (or sneaking off with for your own personal clandestine cookie affair).
Become involved at Banana Farm
Michel et Augustin’s viewpoint is the fact that happiness of sweets is within the posting. So that it should not be any surprise society involvement is actually big a portion of the businesses business goal. Most people are invited to cease in and chat (and flavor cookies) at their Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.
This attitude began on very start associated with the company and it is part of its core. And Lily noted this philosophy is exemplified during the organization’s open homes.
“Right from the start, Michel and Augustin exposed the doorways of their apartment to next-door neighbors, pals, clients, and passersby, for folks giving all of them opinions, to taste cookies, to taste brand new quality recipes they certainly were screening, in order to hang out together and discuss the things they were doing,” she stated. “its something’s important to you nowadays.”
Start residence from the Banana Farm happen about very first Thursday of each and every thirty days in France and New York. Lily told united states these occasions provide a manner for any business supply back once again to town by instructing them regarding the record and techniques of French pastry.
“We invite every person, family, pals, customers, and buyers in the future show dishes,” she stated. “We do taste tests, focus teams, and play games. Its an actual area occasion.”
It is not only fun and tummy-pleasing to attend, but if you do not have a cookie partner, think of the rest of the dessert aficionados you can meet from the Banana Farm. All things considered, when someone likes Michel et Augustin addresses, you are sure that they’ve great taste, and you should have something you should bond more than.
Michel et Augustin: focused on Random Acts of Kookiness
In true Michel and Augustin type, the duo began a Random Acts of Kookiness initiative to motivate and excite anyone. From a tribute to Michael Jackson with the cookie square occasion as well as their torrid Greek story, Michel and Augustin infuse hilarity and joy into all they actually do. You can find why their own snacks are so addicting â they’re made out of 100 % natural ingredients and great vibes.
Up then for all the company is a new cookbook that aims to aid United States audience yet others tackle the intimidation involving French pastry.
“We’re producing a French pastry cookbook for your me, and it’s really about enjoying these problematic quality recipes,” Lily stated. “We’re breaking it down and claiming it can be done. When we can, everyone can, and in addition we’re sharing our very own advancement.”
Michel et Augustin is trying introduce the popular candy mousse in the usa.
“Our dream for our candy mousse is always to seduce The usa’s taste buds.”
And, after sampling the business’s cookies as well as other goodies, the united states is surely in for a lengthy relationship with this mousse.
